The trend as of late has been for new businesses to set up shop in downtown Granite Falls, but Cathy Young and Steve Snortum are looking to bring a little life to Highway 212 with their new gifts and home furnishings venture, "From the Ground Up."
Three years ago, Young moved from St. Paul to Granite Falls where she lives with Snortum, her significant other and owner of Snortum Nurseries. Since her arrival, a number of community members have become acquainted with her through Young's sales of her own homemade natural gem jewelry and faux-finished vases.
While selling her items Young said it was commonplace for interested buyers to ask her if she had a storefront––and while this helped push her toward the new business, there was one other recurrent matter that has also played a roll in the eventual jump.
”I would ask people where they would go to shop and they would say, the Cities... I don’t think you should have to drive two to three hours to get a gift,” she said. “We have nice stores here in town and I thought I could add to the local offerings by selling something different.”
At present, Snortum is coordinating the construction effort for the pair’s new business, which is currently underway along Highway 212 out front of the Sawmill. The building will be a 24 x 40, 960 sq. foot single-story structure, with log siding and a steel roof. Of course, it will be heavily landscaped.
“It will be a good looking commercial building,” Snortum said.
At this point, the pair is tentatively looking to open the store in either March or April, at which time all the good things that “From the Ground Up” has to offer will be made readily available to those of southwest Minnesota.
Young says that the business’s name derives from the idea that the store will have all the decorative appointments that might be needed for a home from the ground on up. This includes plants, throw pillows, lamps, vases, lotions, candles, an assortment of pictures, art, jewelry and other items that will find appeal with both men and women.
“I am very excited,” said Young. It’s funny because I meet with sales reps and different people, and they seem to think that everyone out here are hicks and they’re not going to appreciate things. And that’s just not true. We most certainly appreciate nice things out here, too.”