Do you own a gold iPhone 5S?
No, of course not.
That's because there aren't any.
Let's qualify that: Gold iPhones exist. They are just very rare.
And you don't have one.
At Business Insider, we've got a new iPhone 5S and an iPhone 5C. But the 5S is black (sorry, "space gray"), not gold. And the 5C is blue, because it doesn't come in gold. Everyone wants to see the gold iPhone 5S but ... they don't seem to exist in real life.
There are good reasons to believe this is a deliberate marketing ploy by the geniuses at Apple.
The business press is abuzz with the gold iPhone "shortage." There has been talk of a "supply" problem.
This, of course, is nonsense. The gold iPhone is NOT made of real gold, it's made of anodized aluminum colored gold. The price of aluminum has actually declined during the year in which Apple began planning for its gold iPhone supply — so the idea that there might be a shortage of gold-hued aluminum is just silly.
Apple's marketing people are not dummies. They can estimate demand prior to a new product launch.
Pointedly, there is not a shortage of plastic iPhone 5C's. No one is complaining that they can't get the blue one.
The price of industrial plastic contracts has actually risen over the same time period (see chart at right). Contracts for polycarbonate, which the iPhone 5C is made of, are trading at no more than $7 per pound. Somehow Apple still managed to meet the demand.
And yet if you want a gold one, good luck. Consider:O2, the major European carrier, has zero gold iPhones. Verizon on Wall Street has zero gold iPhones. The entire continent of Australia has zero gold iPhones. Apple's flagship store in San Francisco had only 20 gold iPhones. There has been a vast under-estimation of Asian demand for gold iPhones, where the device is also sold out.
See Also:HOW TO SPOT A FAKE: Counterfeit iPhone 5Cs and 5Ss Are Already EverywhereUNBOXED: Here's Your First Look At Apple's New iPhones, The 5S and 5CThis Fantastic Photo Of The First Guy In Line At An Apple Store In Germany Tells You All You Need To Know About Why Apple Is Different From Other Companies
SEE ALSO: Apple Ran Out Of Gold iPhones Because It Underestimated How Much Asia Likes Gold