Editor’s note: This is the first of a two-part series on the American credit card industry.
As we continue to muddle through the aftermath of the worst economic collapse in decades, it is clear that several factors conspired to create the current state of affairs. Among the primary culprits: easy credit and human nature.
Credit is a wonderful thing. Used prudently, it allows access to education, property and business investment. However, there can always be too much of a good thing, and credit is no exception.
During the recession of 2001, interest rates were dropped to historic lows to stimulate the economy. The plan may have worked too well.
Prolonged access to cheap money led to reckless economic behavior. Rather than using credit to access capital for investment and sustainable growth, many consumers chose to leverage their futures to finance lifestyles that they otherwise could not afford.
Eventually, unsustainable spending based on debt accrual set off a chain reaction that threatened the global economy. In hindsight, it’s clear that we simply couldn’t help ourselves: as a nation, we are addicted to debt.
There are about 1.5 billion credit cards in use in the United States, and the average American household carries a balance of $8,300. At any given moment, Americans owe about $1 trillion in revolving credit card debt. Given the fragile state of the economy, the risk of this massive debt is enormous.
It wasn’t always like this.
A generation ago, credit card issuers had to comply with state usury laws that capped the interest rates they could charge. Because card issuers couldn’t simply raise rates to compensate for write-offs caused by defaulting customers, they had to be more selective when granting credit.
However, by the late 1970s, rampant inflation caused interest rates to soar. As a result, credit card companies faced a dilemma: they had to borrow money at higher rates than they could legally charge their customers for credit card loans. Inevitably, the losses began to mount.
That changed in 1978, when the United States Supreme Court held that a national bank could charge the highest interest rate permissible where the company was headquartered, regardless of the legally mandated rates in effect where their customers were located.
By 1979, banking interests in South Dakota began lobbying the state legislature to eliminate the state usury law. Soon after the legislature complied, Citibank fled its New York home — and its interest rate cap — for Sioux Falls. Once the move was complete, Citi was free to charge all of its credit card customers whatever interest rate it desired without concern for local regulation.