We know that we live in a beautiful place with lots of activities to keep us busy. But potential employees that live in other areas or the metro need to be convinced of that to accept a position in our area. Recruitment is one of the biggest problems facing our employers.

Last week I attended a seminar hosted by the Southwest Initiative Foundation addressing these problems. There were many tips that employers can use in just forming the job description. Especially when recruiting millennials, the new employee wants to know more about the company and the potential for growth, company culture and untraditional benefits like being able to bring your pet to work or a volunteer program.

Many companies already have these programs but neglect to describe them on their website or in the job description. Social media is another great way a company can describe its culture, show candid photos of employees at work and give the viewer an idea of what it’s like to work there.

One great example of this that we have locally is Granite Falls Health. They have a Facebook page where they feature employees of the month, events at the Care Center as well as their job postings. Their job postings also describe their philosophy and mission. Facebook now has a jobs feature that’s free to use.

If you just start typing in a post that mentions hiring or job, this will pop up and a form is there to fill out. Your job will then appear in the searchable jobs feature on Facebook. At the SWIF meeting, I also learned how to promote the job listing targeting potential employees in certain geographic areas, with certain training or past experience or even people who have been laid off a similar job.

Videos of current employees describing the work environment and benefits are another great way to get your message out. If you need help with any of these ideas, contact me at the chamber office. I have experience with targeting paid ads on Facebook and can help you with promoting your business or event as well as job postings.

Two fun events coming up, Riverside Market and Muse this Saturday, August 12, features the Western Fest Royalty at a vendor table from 10-12. Stop in and help them raise money for all the events they attend. Jerry Ostensoe will perform at 1:30 so bring a chair and enjoy an afternoon of music by the river. Get your tickets at the Chamber office for Sod House Theater performances at 7 PM on August 18 and 19, 1 PM on August 20.