You’ve heard the saying about wearing your heart on your sleeve. Susan Trachik, the owner of Boston Jean Co., wants you to wear your city on your jeans.
You’ve heard the saying about wearing your heart on your sleeve. Susan Trachik, the owner of Hanover-based Boston Jean Co., wants you to wear your city on your jeans.
The back pockets of Trachik’s jeans are embroidered with designs inspired by the city of Boston, such as the cables of the Zakim Bridge or the ornate scrolls of the Public Garden gates. “Boston is a town that people seem to hold dear to their hearts,” she said.
Trachik has worked in retail for 27 years and has owned Island in the Square, a women’s clothing boutique in Hingham, since 1999. A year-and-a-half ago, she began working on designing her own jeans.
Trachik and her three employees set out to create a line of jeans that eliminated the need to spend hours in the fitting room. She gave her manufacturer a pile of jeans that she liked for different reasons – one for color, one for fit, one for stretch – with the task to combine the best aspects of each into a single pair. The manufacturer came back with what Trachik said is her perfect fabric.
So far, Boston Jean Co. sells 11 styles in two different fits: the mid-rise Newbury Cut and the low-rise Cambridge Cut. Trachik sees the mid-rise look as more suited to women who are too old to wear low-rise jeans but don’t want “mom jeans.” She included the low-rise fit for her daughter, who wanted the jeans to appeal to younger women, as well.
“They’re for anybody that loves the city,” Trachik said. “We didn’t want to leave anyone out.”
The jeans range from $159 to $185, and are available at Island in the Square and nine other boutiques, and online at bostonjeancompany.com.
New designs will include jeans with pockets inspired by the Boston skyline and the swan boats in the Public Garden. There will even be a “Charlie” jean, with an MBTA map embroidered in color on the back pockets and an old T token for the front button.
The T map was one of the entries submitted for an online contest Trachik held through Jan. 1 to design new jean pockets, with prizes for the ones chosen. She said she received many entries related to the Red Sox, and hopes to design an image that isn’t already licensed by the team.
Trachik said she thinks her jeans will appeal not just to Bostonians, but to those who may have gone to college in the city or are simply fans of the sports teams. The company does include designs that are not Boston-specific, and Trachik is already planning to expand to other cities such as Chicago, New York, Los Angeles and Miami.
Julie Onufrak may be reached at email@example.com.